Paul Smith


2005 - 2014

In 2005, myself and longstanding collaborator Russell Weekes gave birth to a new breed of fashion fauna. The initially titled 'One Trick Zebra' began life as a T-shirt print interpreting Paul Smith's brand motto, "classic with a twist" by combining their trademark multi-stripe with a generous amount of tongue in cheek. In 2009, we developed the multi-stripe zebra into a logo, which could be seen on products across all Paul Smith collections.